Hattan Enterprises | Sophisticated Solutions
Sophisticated Solutions

Marketing Solutions

February 14, 2017
 

Experiential Marketing

Experiential Marketing

Experiential Marketing

Hattan Enterprises Expe­ri­en­tial Mar­ket­ing Strategy con­nects audi­ences with the authen­tic nature of your brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters. Whereas tra­di­tional mar­ket­ing focuses on mass com­mu­ni­ca­tion using ratio­nal, left-brain directed per­sua­sion, expe­ri­en­tial mar­ket­ing focuses on mak­ing a per­son­al­ized con­nec­tion using emo­tional, right-brain directed involvement.

Our Experiential Marketing Strategy allows consumers to become active participants in the marketing effort.  We provide well planned and executed experiential marketing programs can be very memorable and relevant and can result in a positive change in consumer behavior (such as making a purchase) and attitudes (such as changing brand preference).

The ultimate goal is to provide an emotionally transforming experience surrounding your brand; and experience that your constituents will remember.